This Is Your Brain on Cars

The hidden psychology of vehicle ownership

One day soon, robotaxis will be everywhere: in every city and most suburbs. If all goes as we hope, they’ll be clean, they’ll never crash, and they’ll arrive within three minutes of you hailing one. And they’ll be cheap, at perhaps 40% to 60% of the cost of ridehail today. The simplest financial analysis will show that giving up car ownership is the rig…