It’s hard for me to imagine that people in our consumerist society won’t notice that the rest of the world has better, cheaper cars, and start getting agitated about it. On the other hand, we can be so insular at times. But Americans are obsessed with cars… this feels like technology the masses will notice we’re missing out on.
What I really don’t understand is what’s going on in the minds of western auto execs. At some point, surely, they can see they they’re at risk of irrelevance. When does one of them finally take the leap and try to compete?
Same reason Kodak didn't make a go of digital cameras or Nokia for smartphones; they have too much capital, expertise, and revenue from the classic product to pivot. It's telling that the Chinese got big into EV precisely because they had no gas-car industry to protect, and that the biggest non-Chinese EV maker was Tesla, which was all-EV from the start
It’s hard for me to imagine that people in our consumerist society won’t notice that the rest of the world has better, cheaper cars, and start getting agitated about it. On the other hand, we can be so insular at times. But Americans are obsessed with cars… this feels like technology the masses will notice we’re missing out on.
What I really don’t understand is what’s going on in the minds of western auto execs. At some point, surely, they can see they they’re at risk of irrelevance. When does one of them finally take the leap and try to compete?
Same reason Kodak didn't make a go of digital cameras or Nokia for smartphones; they have too much capital, expertise, and revenue from the classic product to pivot. It's telling that the Chinese got big into EV precisely because they had no gas-car industry to protect, and that the biggest non-Chinese EV maker was Tesla, which was all-EV from the start